Strategic communication and content for small businesses. From websites and customer emails to campaigns and content plans, I help you decide what to say, how to say it, and how to keep it going.
Your business has evolved. Your website hasn't.
Whether you need a new site, a refresh, or just better words, I can help with the strategy, structure, messaging, and copy so your website sounds like you and makes it easy for customers to take the next step.
You know you should stay in touch. It just never quite happens.
Newsletters, seasonal reminders, promotions, follow-ups, and announcements. I can help you figure out what to send, write it, and create a rhythm you can actually keep up with.
Sometimes you just need a better way to explain what you do.
Case studies, service descriptions, sales materials, FAQs, presentations, outreach copy, and other content that helps customers and partners understand your business and why they should choose you.
Something exciting is coming! Let's make sure people know about it.
Whether it's a new service, a seasonal push, an event, a launch, or a new location, I'll help you figure out the message and create the content you need to get it out into the world.
Make it easier to keep going after I'm gone.
I'll help you figure out what you actually need to create, build a realistic rhythm, and set up templates, tools, and AI-assisted workflows so you're not starting from scratch every time.
Tell me what's been sitting on your list, what isn't working, or what you wish you were doing better. We'll figure out where to start together.
Let's talkSome businesses have a specific project in mind. Others know they need help but aren't sure where to start. And some just want an experienced person they can call on when something comes up. We'll start with what you need.
REVIEW + ROADMAP
$500
Not sure what's working, what isn't, or what deserves your attention first? I'll review your website, content, and customer communications, talk through what's been falling through the cracks, and give you a prioritized plan for what I'd tackle.
Best if you want an experienced outside perspective and a clear place to start.
Project
Priced by project
Already know what you need? Let's do it. Website copy, customer emails, a case study, campaign content, sales materials, a content plan, or something else we scope together. You'll get a clear price and deliverables before we start.
Best if there's something specific you've been meaning to get off your list.
Ongoing
Custom
For businesses that want someone who already knows them and can step in when something needs to be written, refreshed, planned, or figured out. We'll build the cadence around what your business actually needs, monthly, quarterly, or somewhere in between.
Best if you want continuity without having to start from scratch each time.
Starting at $750
Need a simple, professional online home for your business? I'll create a clean one-page website with your key messaging, services, business information, and a clear way for customers to get in touch.
Proof
A medspa owner asked me to look at her business the way a new customer would. I reviewed 29 touchpoints across her website, booking, email, and social: 7 were working well, 8 needed attention, and 14 were missing entirely. Here are three of them.
01
Warm, careful practitioner. Confirmation email that read like a receipt from a parking garage. It was the first thing every new customer received from her, and it sounded nothing like the person they'd just decided to trust.
02
No check-in, no aftercare reminder, no invitation to come back. The relationship effectively ended when the customer walked out the door — not by choice, just by default.
03
New offers went out to her followers, but never to her actual customer list. The people most likely to book, the ones who'd already visited, weren't hearing from her at all.
The good news
Her actual customer experience — the visit itself — was excellent. The gaps were everywhere around it: the systems, the follow-up, how easily a customer could find and choose her. That's the fixable part, and it's usually the fastest to turn around.
Audit conducted July 2026. Shared with permission.
Wondering what I might spot in your business?
Let's Talk
Cape Cod born and raised. Ocean lover. Mama to two boys. Taurus. And passionate about helping the business owners doing all of it themselves. I've spent 20+ years in corporate communications, including 8+ years at The Walt Disney Company (sorry, I can't get you free tickets anymore!). That work taught me how much the words matter. What you say, how you say it, and how all of those little details come together to shape the way people see your business. Somewhere along the way, I realized I wanted to take everything I'd learned and use it to help the businesses I love supporting — small, local, and owner-led. So I started Afterglow. Now, I'm building a life and business that feels more like me, and I get to work with small business owners who have done the same. I love learning how their businesses came to be, hearing what they're trying to build, and finding the places where I can make things a little easier.
